Ubisoft's Top Boss Backs Microsoft's Activision Blizzard Acquisition
21 Jul, 2023
Despite the gaming industry's upheaval following Microsoft's $68.7 billion acquisition of Activision Blizzard, Ubisoft's CEO, Yves Guillemot showed his unequivocal support. According to Guillemot, this groundbreaking deal could enable a more level playing field within the industry. This, along with Microsoft's commitment to making the sector safer, is a development warmly welcomed by Ubisoft.
Guillemot's stance comes at a crucial time when this mega-deal has reportedly stirred various reactions from industry giants and leaders. The CEO asserts that Microsoft's decision to bolster its gaming portfolio aligns with their shared mission of nurturing a more inclusive, safer gaming environment. Microsoft's pledge to eradicate issues of discrimination, harassment, and misconduct within Activision Blizzard resonated with Guillemot, aligning with Ubisoft's commitment to an inclusive and safe workspace.
Moreover, the Ubisoft executive believes that the consolidation could encourage a competitive and fair gaming landscape. Acquiring Activision Blizzard brings renowned franchises under Microsoft's umbrella, including Call of Duty, World of Warcraft, and Diablo. This, Guillemot theorizes, could spur healthy rivalry among other game developers and publishers, stimulating creativity and innovation.
Furthermore, Guillemot has faith in Microsoft's ability to handle the challenging aspects of the deal, such as governance and integration issues. Microsoft's experience in successful acquisitions is likely to ensure a seamless transition, consolidate its dominant market position and fortify its offering in the subscription-based model through Xbox Game Pass.
Undoubtedly, the Microsoft-Activision Blizzard deal has sparked global discussions about the future of the gaming industry. While some express concern about monopolistic practices, Ubisoft's leader's perspective lends a different lens to view this landmark event. With a shared commitment to fostering a safer, respectful workspace and promoting competition, Guillemot anticipates positive outcomes from the union, signaling an exciting era for the gaming community.